When establishing your 2012 marketing game plan that will include the effective promo element, one must ask themselves if they plan to incorporate promotional items for the goal of general branding (most promos) or to grab an audience's attention for an specific event or targeted marketing initiative.
This may seem like a silly question but if you select promotional products through this lens your efforts be an investment and not an expense.
Sometimes you just have to STAND OUT!
Many times we try to be the market leader without doing what the market leaders do. You have to do something to stand out and be remarkable. Remarkable marketing elicits remarkable results.
Send us an email at: email@example.com and let us know your 2012 marketing goals and we would be glad to help you brainstorm so possible promotional products that could be the answer to the initial question!