The initial branding focus we think of when dealing with promotional products for a local home care and hospice agency like your would be to:
1. Increase your brand awareness through innovative, differentiated, but healthcare specific products to help you stand out from the competition
2. Demonstrate the value and love you have for your beloved patients through ADL focused promos and branded safety initiatives.
3. Brand your agency to Case Managers, Social Workers, and Referral Coordinators as an agency focused on partnering with them in order to reduce re- hospitalizations, the risk for falls, and complex medication management misuse.
Below are a few ideas that have really helped other home care and hospice agencies to set themselves apart in this competitive arena:
Patient Care Products:
http://www.goimprint.com/
http://www.goimprint.com/
Patient Medication Aids: Brand your agency as the pinicale of complex medication management and an advocate against avoidable medication mismanagement with a focus on the cognitive side of things including timer reminders to take medications, medication organization, larger labels, visual impairment etc. Have your patients take their medication trays to their physicians appointments as a marketing tool to show the physicians that your organization goes the extra mile...thus increasing referrals for complex medication management. See products below.
Patient Safety Products:
http://www.goimprint.com/
http://www.goimprint.com/
Marketing Items for Referral Sources:
http://www.goimprint.com/
http://www.goimprint.com/
http://www.goimprint.com/
Useful and great patient marketing for assisted living and independent living facilities:
Clinician Recognition and Supplies:
http://www.goimprint.com/
http://www.goimprint.com/
I hope this idea guide helps! Is there any of these that stand out to you or you would like other close options?
