Promotional Marketing ideas for Home Care and Hospice Agencies!

Promotional Marketing ideas for Home Care and Hospice Agencies!

The initial branding focus we think of when dealing with promotional products for a local home care and hospice agency like yours would be to:

1. Increase your brand awareness through innovative, differentiated, but healthcare specific products to help you stand out from the competition

2. Demonstrate the value and love you have for your beloved patients through ADL focused promos and branded safety initiatives.

3. Brand your agency to Case Managers, Social Workers, and Referral Coordinators as an agency focused on partnering with them in order to reduce re-hospitalizations, the risk for falls, and complex medication management misuse.

Below are a few ideas that have really helped other home care and hospice agencies to set themselves apart in this competitive arena: (please challenge yourself to think outside the box and be innovative because that is how your agency gets market share, attention, and the shot it deserves.

Patient Care Products:

http://www.goimprint.com/store/product-categories/clinical-supplies-1/digital-bathroom-scale - Brand your CHF/Heart Program and market that you will place a scale in each CHF patients home and have the caregiver and clinicians help track any 3-4 pound weight fluctuations thus reducing a re-hospitalization.

Patient Safety Products:

http://www.goimprint.com/store/product-categories/clinical-supplies-1/non-skid-tread-socks - Non-slip socks to reduce the risk of falls/hospitalization.

http://www.goimprint.com/store/product-categories/clinical-supplies-1/green-electroluminescent-night-light - Since one of the main times that seniors fall and get hospitalized is due to poor lighting and trip hazards in the home.

Patient Medication Aids: Brand your agency as the pinicale of complex medication management and an advocate against avoidable medication mismanagement with a focus on the cognitive side of things including timer reminders to take medications, medication organization, larger labels, visual impairment etc. Have your patients take their medication trays to their physicians appointments as a marketing tool to show the physicians that your organization goes the extra mile...thus increasing referrals for complex medication management. See products below.

http://www.goimprint.com/store/product-categories/medication-aids-1/28-compartment-pill-box

http://www.goimprint.com/store/product-categories/medication-aids-1/patient-advance-pill-timer

http://www.goimprint.com/store/product-categories/medication-aids-1/pill-case-keychain

http://www.goimprint.com/store/product-categories/medication-aids-1/medicine-bottle-opener

http://www.goimprint.com/store/product-categories/medication-aids-1/pill-box-with-timer

http://www.goimprint.com/store/credit-card-magnifier

Marketing Items for Referral Sources:

http://www.goimprint.com/store/product-categories/hand-sanitizers/uniform-hand-sanitizer

http://www.goimprint.com/store/marketing-products/25-sheet-scrub-post-it

http://www.goimprint.com/store/mini-scrubs-sticky-notes

http://www.goimprint.com/store/syringe-color-promo-pens - Good way to market your IV infusion nursing program if you have one.

http://www.goimprint.com/store/product-categories/candy-food-gifts/large-pill-bottle-with-mints - These are always a hit with a creative message like "Our nurses are your prescription for poor patient safety outcomes"